White Orange Experiences | Curated Bespoke Luxury Events by

WHITE ORANGE

Experiences

Unleashing Extraordinary Moments

“Beyond Events, We Create Experiences”

White Orange Experiences was born out of a desire to redefine the way brands engage with their audiences.
Our foray into the space stems from our deep commitment to excellence and collaboration

Mission

To go beyond the conventional. We aim to create immersive and authentic experiences that leave an indelible mark, forging lasting connections between brands and their audiences.

CORE VALUES

Creativity

We believe in the power of imagination to transcend boundaries and create truly unique experiences.

Innovation

Staying at the forefront of industry trends, we constantly explore new ways to captivate and engage audiences.

Collaboration

Partnering with clients and stakeholders, we co-create experiences that align with brand identity and objectives.

Passion

Our team is fueled by a genuine passion for delivering exceptional events that resonate with participants.

Approach

At White Orange Experiences, we approach experiential marketing as an art form—an opportunity to craft immersive narratives that resonate with audiences on a profound level. Our philosophy revolves around the belief that each event should be a unique masterpiece, blending creativity, innovation, and strategic thinking in the domains of Customer Relationship Management or Customer Acquisition.

KEY PILLARS

Creative Concept Development:

• We embrace a holistic approach to creativity, exploring innovative ideas that align with brand objectives.

• Our team of imaginative minds collaborates to conceptualize events that go beyond expectations, ensuring each experience is distinctive and memorable.

Venue Selection and Logistics

• Meticulous attention to detail in choosing venues that complement the theme and purpose of the event.

• Seamless logistics management to guarantee a flawless execution, allowing clients to focus on their message while we handle the operational intricacies.

Technology Integration

• Leveraging cutting-edge technology to enhance the immersive quality of events.

• Incorporating AR, VR, and interactive elements to create unforgettable moments that resonate with modern audiences.

Audience Engagement Strategies

• Tailoring engagement strategies to specific target demographics.

• Fostering interaction and participation to ensure that attendees are not just spectators but active participants in the experience.

Experiences Curated for Customer Acquisition
& Customer Relationship Initiatives

Our Team

Mitansh Mehta,
Co-founder & COO, White Orange Experiences
Cofounder, White Orange Media Solutions

With over two decades of experience in the media and marketing space, Mitansh Mehta is a seasoned professional known for driving growth through innovative solutions and partnerships. He is the Cofounder and COO of White Orange Experiences, where he leads the operations and strategy for delivering unforgettable experiential marketing campaigns. His deep expertise in curating tailored brand activations has allowed him to work with some of the most recognized names in the industry.

In addition, Mitansh is the Founder of White Orange Media Solutions, a venture focused on helping brands build digital-first strategies. His expertise spans content-driven integration with digital platforms, influencer marketing, high-quality video production, and event IP creation. White Orange Media Solutions partners with brands to reach their target audiences through a mix of innovative solutions and storytelling.

Mitansh’s strengths lie in strategic planning, brand management, digital content, business development, and fostering client/vendor relationships. He is a natural leader, a proactive self-starter, and thrives in environments that challenge him to think outside the box and achieve business goals. Mitansh’s career highlights include executing strategic marketing initiatives, building teams, and consistently delivering growth for clients across various sectors. His passion for creating unique brand experiences and his forward-thinking approach to digital marketing continue to fuel his journey of innovation and success.

Runa Sinha,
Co-founder and CEO, White Orange Media Solutions

Runa Sinha is an experienced marketing strategist and leader with a focus on brand building and digital transformation. She has spent over two decades crafting and executing successful marketing strategies across various industries, including media, advertising, and FMCG. Runa specializes in building brands through consumer insights, integrated marketing communications, and driving digital-first initiatives.

Her core expertise lies in strategic planning, media management, and brand development, making her a driving force behind several high-impact campaigns. Known for her leadership skills and consultative approach, Runa has worked with numerous prominent brands, helping them navigate complex markets and achieve growth.

Currently, she continues to leverage her expertise to drive marketing innovation and brand engagement through digital transformation and data-driven strategies. Runa is passionate about mentoring young talent and contributing to the dynamic marketing ecosystem in India.

Her key strengths include solution orientation, passion towards continuous innovation, Collaboration with the creative fraternity and experience curation which are cherishable.

Swati Sodhi,
Bibliotherapist, Theatre Artist, Writer, Storyteller, Founding Director of Spin-a-Yarn, Manager at Choreotheque School of Contemporary Dance

An English Honours graduate from LSR, New Delhi and a professional in advertising, she redirected her path during a sabbatical to delve into her passion for dance and theatre. Swati has since carved a career in the performing arts arena, directing, producing and teaching theatre.

She is a versatile artist having played lead roles in short films and musicals like Mamma Mia, I Have a Dream, Queen of Rock, 50 Words. Swati’s dedication to education extends to her creation of ‘Learning in Action,’ a rhythm and movement module for toddlers, using the arts integration methodology. Her accomplishments include the successful musical “Annie” and the innovative Zoom play “Quarantine Princess,” illustrating her adaptability and ongoing commitment to the evolving realm of performing arts.

With a diverse background spanning advertising, event management, and creative arts, she excels as a performing arts director and project manager at NFX Digital, integrating creativity into events, brand management and client relations.

Ajay Bisht
Creative Director / Design Educator / Fashion Consultant

Ajay with a rich background in the industry, has a multifaceted approach to fashion, encompassing utility and aesthetics in every aspect of living. He is an alumnus of NIFT and has worked with leading brands and fashion designers in various roles including fashion show direction, styling, and creative direction. His extensive career has seen him work on a wide array of projects, including magazine covers, brand campaigns, and fashion shows.

Bisht has worked with diverse clientele that includes well-known brands such as Honda, Nokia, Samsung, and Hyundai, as well as fashion designers like Anjali & Arjun Kapoor and Shilpi Gupta. His work has been featured in magazines like Outlook Traveler, MAXIM, and FNL, where he has styled shoots and conceptualized features. He has also been involved in television, hosting shows on NDTV that focus on fashion and makeovers, and has served as a faculty member for fashion schools, imparting knowledge in areas such as styling, makeup, hair, and photography.

Get in touch

runa@white-orange.in

mitansh@white-orange.in

WHITE ORANGE

Experiences